In February 2024, the Aditya Birla Group made a foray into the paint industry with the launch of Birla Opus, which aims to become one of India's leading paint brands. The brand is pleased to announce that it is going to offer over 145 products and 1,200 SKUs (stock-keeping units), including water-based paints, enamels, wood finishes, and wallpapers, with more than 2,300 tintable color options.
Birla Opus is expanding its operations to more than 180 locations to strengthen its trade connections nationwide.
What is the purpose of the Hyderabad expo?
The aim is to foster relationships with trade partners, particularly dealers, painters, contractors, architects and interior designers. The expo has been designed to demonstrate Birla Opus’ range of products, and the USP of its products, and provide a platform for the trade partners to come and experience the superior product quality and range.
Rakshit Hargave, the CEO of Birla Opus a series of expos are being held at more than 175 locations across India. "These expos will play a pivotal role in helping us build deep long-lasting relationships with our trade partners," he stated.
Six manufacturing plants in India:
Birla Opus Paints is well positioned to be amongst the market leaders in the decorative paints category. The brand aims to inspire people to turn their surrounding spaces into their very own masterpieces.
Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes and wallpaper.
