The makers of Vijay Deverakonda's 'Family Star' feel that a particular phrase from the film's recently released glimpse video is the hottest statement of 2023. "Aaaaaand….We join the madness!!! Here is our official poster for the hottest statement this year! (sic)," wrote Dil Raju's Sri Venkateswara Creations hours after the hashtag trend #AiraneVanchalaEnti turned into a hit on social media. In the glimpse, the hero nearly changes the shape of an iron rod.
The hashtag trend was floated not by Deverakonda's fans but by those who are either neutral towards him or those who find him overrated. The makers of 'Family Star', probably prodded by the 'Kushi' actor, sensed an opportunity in the hashtag trend. They made #AiraneVanchalaEnti look like a style statement by their lead actor, who is known for glamourizing assertive and sometimes aggressive onscreen and off-screen attitude. This has been the case since 'Arjun Reddy'.
Now, not many will take the bombastic pitch (read 'Hottest statement of the year') kindly. Some of them are already trolling the team of 'Family Star', asking them not to overestimate the impact of their film and the particular phrase.
https://twitter.com/SVC_official/status/1717503524064653809
