These days hype has become a very common trend in the film industry. Of course, it is an industry where success matters more than anything else. Hence, there is nothing wrong in doing extra padding or marketing to get good mileage. Publicity and marketing have become more important like never before and this is true when crores and crores are being spent.
However, at the same time one should also think whether this is affecting credibility. For senior heroes of Tollywood, naturally it is challenging to maintain the same market all the time. As they age, the fight to keep up the same working spirit and heroism comes with a lot of pressure and there will also be more scrutiny than before to see whether the words match actions or results.
One such instance can be seen in the case of Megastar Chiranjeevi recently. Although each film is being hyped very much, the end result is something that everyone knows. Therefore, Chiru has to be more circumspect over how to give publicity treatment. Before the release of Acharya, Chiranjeevi thundered saying he is sure that his film will exceed the collections of Bahubali. The fans and audience literally believed it. But the end result is there for all to see. Later, this was seen again during Godfather release. Chiru literally praised the film to the skies and exclaimed that it will be a never seen before treat from him for his fans. Again, we know the result. This also happened during Saira release as well.
After the flop of Acharya, the blame was conveniently shifted to Koratala Siva and Chiru even publicly mentioned that he believed in the director’s output and it was not up to the mark. Now, again padding has started for Waltair Veeraya film which co-stars Shruthi Hassan. Every aspect of marketing and pre-release publicity is being taken care of properly and Chiru has once again vouched for its amazing result recently.
His hardcore fans have started trolling big time on social media that they won't believe the megastar’s words due to recent unpleasant experiences. Hence, the pressure has grown more this time on Chiranjeevi. If the hype doesn’t meet substance, it will be a bad experience again and his fans are only hoping that Chiru’s Sankranthi release will do wonders. They want to see the result and not rely solely on pre-release buzz.
